Tired of seeing 'special offers' on your Kindle's home screen? Follow our easy steps to turn them off
If you’ve bought a Kindle Fire tablet or e-book reader from Amazon, you might be seeing adverts and recommended books. That’s because Amazon always shows you the cheapest configuration when you go to the product page on the website with the aim of tempting you to buy.
In addition to the hard drive space, colour, Wi-Fi/cellular options, there’s also a With Special Offers option that’s selected by default. That’s the option that will show you the adverts and recommendations. If you click Learn more, which is in a much smaller font and thus is easy to miss, you’ll see a pop-up window that explains – not particularly clearly – what you’ll see.
You can choose not to have the adverts when you buy the Kindle by clicking the Without Special Offers option, which raises the price by £10. The good news is that you can also turn it off when you’ve got the Kindle – although it will cost you the £10 you didn’t pay at the checkout.
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To turn off the adverts and ‘special offers’, go to the Amazon website, sign in and then click Manage Your Content And Devices, and then along the top click on Devices. You’ll see a list of your Kindles, plus any Amazon Alexa devices and also any phones or tablets you’ve installed the Kindle app on.
Click on the box with three dots to the left of the Kindle you want to remove the adverts from and then click the down arrow next to Special Offers in the box that pops up. Click Edit next to where it says Subscribed, and follow the instructions.
You’ll be charged the one-off fee to unsubscribe, which is usually £10.
Once that's done, next time you turn on your Kindle and connect it to the Wi-Fi, you should stop seeing the adverts.