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Best antivirus 2024: Which? Best Buys and expert buying advice

Which is the best free antivirus and the best paid-for antivirus for Windows? Our tough lab tests reveal all, including whether you can stick with Windows own security
Callum PearsResearcher & writer
Windows antivirus lead image

Looking for the best free antivirus protection? You've come to the right place. Find out which antivirus meets your needs by using the results of our in-depth lab tests. 

To uncover which is the best free antivirus software and whether you need to pay to get the best, we bombard free and paid-for software with tens of thousands of threats. This includes viruses, ransomware and phishing attacks designed to compromise and steal data. We repeat this four times a year, as new threats are emerging all the time and we want to be sure the best antivirus software we recommend will consistently protect your computer. 

Thanks to our test results, we can also save you money. We know that free and paid-for versions of the same antivirus have the same protection. So unless you want extra features or extra peace of mind, opt for one of our best free antivirus programs. 


Do you use a Mac? See our expert pick of the Best antivirus for Macs 


Best free antivirus 

You can save up to £90 a year by choosing free antivirus software, and still get great overall protection. This year the best antivirus in our tests is a free package.

But some free options are annoying to use, have irritating pop-ups and aren't as good as rivals at protecting your devices. 

To make sure that the free antivirus you install is the best, use the results of our tough, independent lab tests. 

Which? members can log in to see the full results. Not yet a member? Join Which? to unlock our antivirus results and all our online reviews, including laptops, tablets and mobile phones.

ProductScoreLive protection Anti-phishingRansomwareScanning overallEase of usePop-ups/ads annoyance

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78%

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What you need to know about our antivirus tests

Callum Pears, Which? antivirus expert says: 'Our lab tests are seriously tough and we throw thousands of malicious nasties at all the antivirus software on test. Seeing a free antivirus product come out on top is always exciting, as we can save you money and recommend powerful free protection that's not weighed down by annoying and often confusing renewal conditions.'

Best antivirus overall

This antivirus product epitomises the best example of the kind of quality you can now expect from free antivirus. It's the top-ranking antivirus software on test this year. 

Anti-malware, anti-phishing, anti-ransomware and anti-spyware are all included, and all are top-notch in quality. Scanning capabilities, both of the internal hard disk and any connected USB devices, are powerful and comprehensive. It’s great at detecting and dealing with threats.

Ads are minimal and not aggressive, and you’re also granted three licences. This lets you cover three devices under a single account. We also like the clean and clear user interface and menus.

Expert verdict: This impressive antivirus software is a top-quality choice for solid protection. And it doesn't cost a penny. By contrast, the worst-performing antivirus in our tests offers mediocre protection and costs £50 a year.

Only logged in Which? members can see the results of our lab tests and find out which antivirus software is best. Which? is a not-for-profit organisation - every member subscription helps fund our charity's campaigns to make life simpler, fairer and safer for everyone. Not yet a member? Find out more, including how you can join Which?.

Best antivirus paid 

We recommend you install one of our recommended best free antivirus if you want to save money, as they can perform just as well as the ones you pay for. However, what you're more likely to get with paid-for antivirus are extra features, such as multiple licences, and you won't have to put up with annoying ads. 

If this appeals to you, make sure your antivirus is worth your money by picking one of the best paid-for antivirus from our independent lab tests.

Which? members can log in to see the full results. Not yet a member? Join Which? to unlock our antivirus results, along with all our online reviews, including laptops, tablets and mobile phones.

ProductScoreLive protection Anti-phishingRansomwareScanning overallEase of usePop-ups/ads annoyance

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85%
83%
82%
81%
80%
80%
80%
80%
74%
74%
66%

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Popular antivirus for Windows

Windows is by far the most-threatened operating system (OS), due to its dominance in the market – it was the target of more than 80% of all malware in 2020 and 2021 (the latest years we can find data on). If you have a Windows computer, it may be prudent to look for a more extensive package that covers as wide a range of threats as possible.

Avast Free Antivirus

Avast is one of the best-known antivirus companies offering a free software edition. It might be light on features, but as long as it gets the basics of security and anti-phishing right, it could be an excellent choice. We’ve put it through its paces, along with Avast’s paid-for options.

Norton 360 Deluxe

You’ll find Norton pre-installed on many laptops and it's a popular choice in high-street retailers. It can be very expensive when you renew, however, so it will need to put in a strong showing to prove it’s worth the cash.

Best free antivirus vs paid-for antivirus

Based on our lab tests, we know that our Best Buy free antivirus will handle threats, such as the malware you may face online.

The quality of free antivirus and its ability to detect threats is becoming comparable to many of the best paid-for equivalents. If you can go without additional features and endure some ads, it's likely the best choice for you and your bank balance. We've even seen some extra features included with some free antivirus, such as basic VPNs and password managers. Our top free antivirus even offers three licences to use under a single account.

So think carefully about your needs and your online activity, and use our test results to choose the safest and best option.

You can jump back to our best free antivirus or to our best antivirus paid results, or keep reading to find out more.

What you get with paid-for antivirus

If you decide to pay, you should get more for your money. In addition to quality antivirus that can accurately identify and stop a wide range of threats, other features are usually part of the package, such as a password manager, parental controls or file cleanup, among others. This means you're really just paying for extra features that won't necessarily improve your security but might be handy. Although, arguably, you can often get them free elsewhere.

It's important to keep on top of renewal, as a huge spike in cost after the first year has become the industry standard. It's also generally activated by default, so you'll need to manually go into your account settings if you'd like to choose your renewal preference at the end of each year.

Another thing worth knowing is that paid antivirus software will often grant you multiple licences, which means you can install the antivirus software on multiple devices. Some subscriptions will also include different types of devices, such as Android devices, iPhones and Macs, which may be a more convenient choice for multi-device households. This also allows the freedom to use parental controls over multiple devices with various operating systems.


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Windows antivirus features compared

Below, we've arranged all the antivirus we’ve put through our tough lab tests alphabetically, alongside the key features you might expect to find. Use our table to check whatever antivirus you're interested in has the features you need.

If you want to find out more about each feature, scroll on.  

Avast One EssentialYesNoNoNoYes
AVG AntiVirus FreeYesYesNoNoNo
AVG Internet SecuirtyYesNoNoNoNo
Avira Free SecurityNoYesNoNoYes
Avira Internet Security for WindowsYesYesNoNoYes
Bitdefender Antivirus Free for WindowsYesNoNoNoNo
Bitdefender Internet SecurityYesYesYesNoNo
  • Anti-phishing Whether antivirus provides a browser extension that protects you from scam websites.
  • Password manager Whether you get access to (either within the main antivirus or via a web browser extension) to a password manager tool.
  • Parental controls Install this software on young family members' devices to control their access to the internet and programs at specific times of day.
  • Backup Some antivirus includes additional safe storage to backup files, folders and pictures, storing them on the antivirus' cloud. This also helps secure important docs from ransomware attacks as the backups are stored within the antivirus companies secure databases and or cloud service. If you don't renew your antivirus subscription, you'll lose access unless you resubscribe or the data may be deleted entirely after your subscription ends. Be sure to check the T&Cs for confirmation. Find out more about the best cloud storage.
  • Tune-up Whether it's capable of scanning and clearing your device of junk files or duplicated files, folders and pictures, which the manufacturers claim helps to prevent the device slowing down. Some also monitor applications and deactivate those not in use.

Should I use Windows' built-in security?

Windows Defender comes preinstalled with Windows 10 and 11. For the most part, it provides decent security coverage. Plus, Defender is free, it updates with the operating system,quietly works in the background and even includes a few features, such as parental controls and a basic tune-up.

Windows Defender has several basic protections that are suitable for everyday browsing. Its limitations lie in areas such as scanning. Based on our tests, it can take multiple scans before it detects (and then acts on) malware.

We also didn't find its anti-ransomware capabilities (Defender Security) particularly strong. Its anti-phishing, handled by Microsoft Smart Screen technology, identified some of the threats we threw at it but missed others entirely.

While Windows' built-in security is OK, if you're looking for more in-depth, dedicated security online, antivirus will be a necessary upgrade. If you don't want to pay, choose one of the best free antivirus.


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Should you use Kaspersky antivirus? 

In 2017, the National Cyber Security Council (NCSC), an arm of intelligence agency GCHQ, recommended government departments not to use Kaspersky due to Russia‘s history of attempting to hack critical UK infrastructure. 

The NCSC published further advice in March 2022. The key thing for UK consumers using Kaspersky software to know is unless they're doing work that could be seen as being counter to the interest of the Russian state, the NCSC says it’s highly unlikely they will be targeted directly. 

However, the NCSC did warn that: ‘You may need to move to a new AV [antivirus] product if Kaspersky itself becomes subject to sanctions, since the AV product would likely stop getting updates.' As of March 2024, this advice remains unchanged. You can find out more on the NCSC website

We aren't currently recommending that Kaspersky customers stop buying its products or using its software. However, Kaspersky's antivirus didn't rate highly enough in our lab tests to be a Best Buy this year, and our tests show there are better packages. So look to our Best Buys - either our best free antivirus or our best paid-for antivirus results.

How we test antivirus

Our test involves subjecting every antivirus program to tens of thousands of threats, including viruses, ransomware, and phishing attacks that are designed to compromise and steal data. We repeat the test four times each year and the scores we publish are based on a full year of testing, giving you confidence that our recommendations have performed consistently. 

For more, see our guide on how we test antivirus